Importance Of Krishna Name

"Krishna is the One Name signifying all Names (of God), the one thought comprising all thoughts, the One Deed encompassing all Deeds. Utilize this festival which commemorates the Advent of Krishna for developing Bhakti or devotion." Sai Baba, SSS, Vol. IX, p. 115

Potency Of Krishna Name

"The potency of the Divine Name is such that it can convert even poison into nectar. This is illustrated by an episode from the life of Mira. She was a queen. But she was so much absorbed in her devotion to Krishna that she would sing and dance with ecstasy unmindful of whether she was in a palace or in a crowded bazaar. Her brother-in-law, who was incensed at such conduct in public places by the queen, was not aware of what true devotion meant. Mira had no body consciousness at all. A true devotee should be totally free from the sense of 'I' and 'Mine'. Feeling that Mira's conduct was casting slur on the royal family's prestige and reputation, her brother-in-law decided to do away with her by giving her a cup of milk mixed with poison. Having dedicated her heart and soul to Krishna, Mira used to take any food only after offering to Krishna. When she offered the milk given to her to Krishna before drinking it. The Lord accepted all the poison in it and made the entire milk pure. In this way, Mira demonstrated to the world the power of the Lord's name and the greatness of devotion to the Lord. Very few in world try to find out how the Name emerged, how it is to be pronounced and its potency. The authority for and exponent of the glory of the Lord's name is the Bhagawatham." Sai Baba, SS, 4/92, p. 60

Krishna Offering Mantra

"In making an offering to Krishna, the Mantra that is used is 'Kleem Krishnaaya Govindaaya Gopi-jana-vallabhaaya Swaaha.' It is interesting to explore the full significance of this Mantra. "Kleem; means the earth (Prithvi). It is the first element. 'Krishnaaya' signifies water (Jala). 'Govindaaya' signifies fire (Agni). 'Gopi-jana-vallabhaaya' signifies air (Vaayu).' Swaaha' signifies space (Akaasha). The Mantra thus represents all the five elements in the cosmos as manifestations of the Divine. The cosmos cannot exist without these five elements. They are all- pervading. It follows that there is no place in the cosmos where God is not immanent. The Gopikas, through this Mantra, taught the world that God should be adored as the omnipresent Divine everywhere in the cosmos. Hence, in every atom, in every particle, the Divine is present all the time." Sai Baba, SS, 2/98. p. 38

The Krishna Principle

"The Love Principle is the essence of the Krishna Principle (Krishna Tatvam). It is associated with the Divine. Worldly love cannot be equated with Divine Love (Prema). The term Prema is used in ordinary parlance to describe what is really worldly attachment. People are attached more to names and forms than to the inner spirit of things. To get over this false attachment to the external forms and names, it is essential to cultivate love in its purest form. There is no greater path to the Divine than this love. To manifest this love, the first requisite is to get rid of selfishness and self-interest." Sai Baba, SS, 9/92, p. 218